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About ITRC
1 Introduction
2 Risk Communication Fundamentals
2 Introduction
2.1 Stakeholder Engagement
2.2 How Communities See Risk
2.3 Earning Trust and Credibility
2.4 Considering When and How to Release Information
2.5 Interacting with Communities
2.6 Explaining Risk
2.7 Challenges to Risk Communication
2.8 Risk Perception Factors
3 Risk Communication Toolkit
3 Introduction
3.1 Caution Statement About Using the Toolkit
3.2 Risk Communication Toolkit Contents
4 Communication Plan Description
4 Introduction
4.1 Step 1: Identify the Issue/Concern
4.2 Step 2: Set Goals and Objectives
4.3 Step 3: Identify Communities & Constraints
4.4 Step 4: Assess Stakeholders/Communities
4.5 Step 5: Identify Messages
4.6 Step 6: Select Communication and Engagement Methods
4.7 Step 7: Implement Strategies
4.8 Step 8: Evaluate, Debrief, and Follow Up
4.9 Training for Practitioners
5 Case Studies
6 Additional Information
Appendix A. Risk Communication Plan Description and Template
Appendix B. SAMPLE SMART GOALS (with PFAS-specific Example)
Appendix C. Audience/Stakeholder Identification Guide (with PFAS-Specific Example)
Appendix D. Key Message Mapping Guide (with PFAS-Specific Example)
Appendix E. Guidance for Press Releases
Appendix F. Guidance for Writing Analytical Results Letters
Appendix G. Social Factors Vision Board (with PFAS-Specific Examples)
Appendix H. Communication Methods Summary Table
Appendix I. Analytical Data Package Public Information Fact Sheet (with PFAS-Specific Example)
Appendix J. Tracking Form for Media Correspondence
Appendix K. Team Contacts
Acronyms
Glossary
Acknowledgements
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Risk Communication Toolkit
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Appendix J. Tracking Form for Media Correspondence

Communication Plan Step 6: Select Communication and Engagement Tools

The Vermont Email Form.pdf provides an example of a form that can support consistent messaging by agencies that receive multiple media inquiries. The form is completed in a timely manner after responding to a reporter or media inquiry and shared with others involved in the project. A media correspondence form like this one supports consistent messaging across an agency and provides an archive of media correspondence.

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