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About ITRC
1 Introduction
2 Risk Communication Fundamentals
2 Introduction
2.1 Stakeholder Engagement
2.2 How Communities See Risk
2.3 Earning Trust and Credibility
2.4 Considering When and How to Release Information
2.5 Interacting with Communities
2.6 Explaining Risk
2.7 Challenges to Risk Communication
2.8 Risk Perception Factors
3 Risk Communication Toolkit
3 Introduction
3.1 Caution Statement About Using the Toolkit
3.2 Risk Communication Toolkit Contents
4 Communication Plan Description
4 Introduction
4.1 Step 1: Identify the Issue/Concern
4.2 Step 2: Set Goals and Objectives
4.3 Step 3: Identify Communities & Constraints
4.4 Step 4: Assess Stakeholders/Communities
4.5 Step 5: Identify Messages
4.6 Step 6: Select Communication and Engagement Methods
4.7 Step 7: Implement Strategies
4.8 Step 8: Evaluate, Debrief, and Follow Up
4.9 Training for Practitioners
5 Case Studies
6 Additional Information
Appendix A. Risk Communication Plan Description and Template
Appendix B. SAMPLE SMART GOALS (with PFAS-specific Example)
Appendix C. Audience/Stakeholder Identification Guide (with PFAS-Specific Example)
Appendix D. Key Message Mapping Guide (with PFAS-Specific Example)
Appendix E. Guidance for Press Releases
Appendix F. Guidance for Writing Analytical Results Letters
Appendix G. Social Factors Vision Board (with PFAS-Specific Examples)
Appendix H. Communication Methods Summary Table
Appendix I. Analytical Data Package Public Information Fact Sheet (with PFAS-Specific Example)
Appendix J. Tracking Form for Media Correspondence
Appendix K. Team Contacts
Acronyms
Glossary
Acknowledgements
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Risk Communication Toolkit
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Team Contacts

Bob Mueller, PFAS Team Leader
NJ Department of Environmental Protection
[email protected]

Ben Holcomb, HCBs Team Leader
Utah Department of Environmental Quality
[email protected]

Virginia Yingling, PFAS Team Leader
MN Department of Health
[email protected]

Angela Shambaugh, HCBs Team Leader
Vermont Department of Environmental Conservation
[email protected]

Lesley Hay Wilson, PFAS Team Program Advisor
Sage Risk Solutions LLC
[email protected]

Cherri Baysinger, HCBs Program Advisor
Cymbella Consulting LLC
[email protected]

Heather Barbare, 1,4-Dioxane Team Leader
Colorado Department of Public Health and Environment
[email protected]

Gladys A. Liehr, 1,4-Dioxane Team Leader
Florida Department of Health
[email protected]

Matt Placky, 1,4-Dioxane Team Program Advisor
GDIT
[email protected]

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Permission is granted to refer to or quote from this publication with the customary acknowledgment of the source (see suggested citation and disclaimer). This web site is owned by ITRC • 1250 H Street, NW • Suite 850 • Washington, DC 20005 • (202) 266-4933 • Email: [email protected] • Terms of Service, Privacy Policy, and Usage Policy ITRC is sponsored by the Environmental Council of the States.